They guide you in enhancing your website and content to increase visibility. Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve. Yext is an AI SEO tool designed for businesses with multiple locations. It helps those businesses perform local SEO across their different locations, and it’s particularly good for voice search optimization.
Make sure it’s mobile-friendly
Below that, you can sort SERP links to see how competitors stack up for elements like popular phrases, keywords, common backlinks, and other keywords. For example, Surfer’s Keyword Research tool separates topic ideas into clusters organized by user intent, which you can then load into the AI-driven Content Editor. Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy. You’ll also see real-time structure ratings, related term suggestions, and content scoring, so you can tinker with on-page SEO strategies as you go. There’s also a nifty outline tab that suggests questions and heading ideas.
Things can get a bit confusing because many people today use SEM interchangeably with PPC. This can make it seem like SEO is being left out, but that’s not the case. This page on my site is optimized around the keyword “Channel Description”. Semrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords). First, develop a strategy, technique, process or concept that’s unique to you. Publishing high-quality content is one of the most important SEO tips.
Keyword research helps you understand what phrases are most searched for and therefore guides you in the creation of pages that can be optimized for those queries. Choosing to use the right words on your webpages can make a huge difference when it comes to how much traffic your site gets. Specifically, think about details like your site’s URL, as well as larger aspects like if you’ll have a dedicated employee for SEO, or if you plan to optimize your site alone. Also, be sure to plan from the get-go how and when you’ll take stock of your pages’ SEO performance and optimize. Consider how you will check your rankings and what you consider a success.
Link Building (Don’t buy links. Earn them.)
- At the end of this step, you should have identified at least 4-5 main organic competitors.
- Since you already have a relationship, many will be happy to link to you.
- Essentially, Google will begin showing results from other channels too, not just websites.
- But part of this Tweet’s success was that it had some interesting stuff in the Tweet itself.
- Or follow the company’s guide on how to use features with a free account.
- This will help determine which subtopics you’ll create content around.
Look for authority websites where you could contribute, resources lists that you could be part of, or ideas to create content that you could use as part of a digital PR campaign. Use search engines, industry forums, and market research to compile these lists. Keyword research is the basis for any good strategy to get your website to rank higher on search engines like Google. You want to make it easy for search engines to discover and understand your site’s key pages and information. BHS Links To help ensure your website appears at the top of search results, you must understand what criteria search engines use to evaluate and rank web pages.
Analyzing Backlinks and Internal Links
Set regular intervals for evaluating your SEO performance (keep in mind SEO can take three to six months to work). Look for trends and outliers while considering seasonal factors to brainstorm what’s working and where to improve. For the best results with this optimization, include your business hours, too. Generate an XML sitemap to provide web crawlers with a map of your site. Use a free third-party tool like Yoast SEO to speed up (and even automate the process). Submit your sitemap to Google Search Console and Bing Webmaster Tools.
The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. Not only will this boost your business and ensure that people searching from their phones can use your site, but it is also important to Google. The search engine often employs mobile-first indexing, which essentially means that it crawls the mobile version of your site in order to determine how it should rank amongst its results.
You enter your domain into it… and the tool will scan your site for technical SEO problems. But the problem with a tool like Screaming Frog is that it doesn’t dive into what the problem is or how to fix it. Specifically, you want to identify issues, fix problems, and optimize your site’s architecture for SEO. And if we scale these up, it should lead to even more passive links in the future. And, if you’re lucky, you should find at least one broken link on that page.
It’s most useful as an SEO auditing tool, but it can also help with content creation and optimization. OmniSEO solves that issue by letting you see your visibility not only in traditional search results, but also in AI tools like ChatGPT and on social media platforms. That restores a lot of power to your business, letting you get the upper hand over your competitors’ SEO.