Running a website crawl is the most efficient way to gather lots of useful data about every page of your website. It’s important the recommendations are specific and actionable, not just “fix this” but a bit of “how to fix or what to aim for.” This turns the audit into a roadmap the site owner (or SEO team) can follow. If you’ve been following Google’s search guidelines, your content already has the potential to be featured as a source in AI summaries. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain. Sites that link to your competitors are excellent prospects since they’ve already shown interest in your niche.
Backlink Monitoring
The tool also allows you to set up alerts to let you know as soon as there’s an issue you need to address. And has an option to work with an expert who can provide guidance. You can use Site Audit to crawl 100 pages per month with a free account. The tips for checking your presence in SERP features are given below.
HTTPS pages that link to HTTP images cause what is called “mixed content issues.” This means that a page is loaded securely via HTTPS. But a resource it links to, such as an image or video, is on an insecure HTTP connection. Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor. Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content. Also, using canonical tags incorrectly (or not at all) can seriously affect your crawl budget.
Free Instant SEO Analyzer and Checker
And with API access and an embeddable tool, SEOptimer gives even small agencies and solo consultants access to an inclusive tool they can deploy for their own clients. Is the depth of reporting and functionality quite as robust as premium tools like Ahrefs or Semrush? I tested each of the apps on this list, and each one ticks all the boxes. I’ve also tested dozens of others and researched dozens more SEO tools, both for my own use and for the purposes of finding the best for this list.
How to Perform a Complete SEO Audit in 14 Steps
Okay, so you’ve verified that your URL is listed in an XML sitemap. Next, you want to ensure that search engines — all search engines — can easily find your sitemap files. Learn about each issue and how to fix it in our comprehensive issue descriptions.
- It will tell you whether any URLs have errors that affect mobile usability.
- Segment by landing pages, geographic countries, and devices to fully analyze the growth trends in natural search visibility over time.
- Open the SEO audit template and follow along for this thorough checklist designed to drive better search visibility and ROI.
- Use tools like Surfer SEO or ClearScope to analyze how well your content stacks up against top-ranking pages.
- Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries.
By working with this website audit, you will also be able to find those other keywords you may want to rank for in the future. The first step to change is to know where you stand in the grand scheme of things and what kind of changes need to be made. It’s always good to see who’s out there beating you for website traffic so you can adequately compare yourself against them. If you don’t have a competitive analysis tool, this is where Google Analytics’ Site Explorer comes into play. But it is just a tool—all Google Search Console does is provide you with information.
It provides all SEO data, metrics, and capabilities seamlessly integrated for the fastest, most scalable insights. Including advanced algorithms like RankBrain, which uses machine learning to understand how well different pages meet searchers’ needs. In this example, The HOTH is graded higher than the other website because we properly used the keyword in the title tag and kept it 70 words or less. SEO Anomaly Our blog also included a meta description while the other page did not. Once you enter all of the URLs and any keywords you want to be analyzed, click “Scan Now” and you’ll receive a comprehensive SEO report in seconds. Are the pages of your website loading quickly to create a good user experience?
If the URL is simple, you might get away with a quick visual inspection of your robots.txt file. In most cases, you’ll likely want to do a more thorough check of the URL using one of the tools listed below. Most of the time, robots directives are placed in the HTML as a meta robots tag.
After this review of backlinks, you’ll have some specific targets and a good understanding of what drives linking in your industry. Access the entire search landscape and uncover content opportunities with the largest and freshest keyword data set which covers 30+ billion keywords in 170 countries. Full power of seoClarity platform to scale enterprise SEO to earn the search visibility you deserve.
Check your backlinks and their value, see competitors’ backlinks and new & lost links. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error.